the number “3”. And why I left WNCX!

8 01 2010

Yep!  you read that correctly.  Big changes for me as we head into 2010.  I’ve felt them brewing, I felt the right time was coming, and the energy feels good… right here, right now… and some of it has to do with the number “3“…

I’m not a big “numerology” person, but I have often been drawn to certain numbers more than others, the same way someone might be with colors.  Some people like green, others prefer blue… most people are drawn to the colors that complement them the best.  My favorite color is purple; and it was long before I attended Northwestern University.  The fact that I get to wear purple with all things NU is a bonus – the color looks really good on me!

Similarly, I have always been drawn to the number “3“.  I consider my lucky number to be 39, with is 3 and 3x3.  Or in the numerology world, you would take 39 as 3+9= 12; then take 1+2=3 and I’m back to 3 again.  I first learned about numerology when I was about 11 or 12 on summer vacation, reading about it from a book (remember those – that’s a whole OTHER blog post).  Just thought it was cool.  So for the year 2010, that year becomes a “3” as well 2+0+1+0=3.

I got this from the web:  “The number 3 suggests that the direction of growth in your lifetime will be toward a more creative and inspirational nature. This path also leads to establishing yourself as an inspiration person spreading optimism and cheerfulness wherever you reside or travel.”  Ok, COOL!

Therefore… NOW was the time for me to make some big changes and growth.  My website (where you are reading this) is going to evolve into a 3 point platform:  an on-line portfolio of the work I can do for companies using social media; Voiceover demo/info and, lastly, my “content”.  For now, my content is going to be my blog.  In ALL of these 3 platforms I want to take the 3 step approach of crawl, walk, run.  These are self-propelled elements, so I have to be realistic with abilities and what is in my control.  It is all about building momentum, therefore the I need to be patient and trust the process of crawl, walk, run.

I plan to also have my blog progress in steps as well (hmm… 3 steps, kinda) printed word, then add in podcasts (both audio & video) and then eventually, I would love to create an on-line radio station.  With the recent announcements of wi-fi to be standard in new cars within 2 to 3 years, I truly believe it is the future of  radio (we may not call it radio then, but for now… you understand).

And…. that brings me to the recent decision I made to resign from WNCX.  It had been a good, long run.  14 years.  That is a LONG time in the radio world.  But my heart wasn’t in it anymore.  I first fell in love with radio because the DJs were my musical mentors – they turned me on to new artists, new genres of music and were also the friendly and familiar voice in the dark.  Sadly, this has changed over the years, and terrestrial radio is now heading into its greatest challenge to stay profitable and relevant.  The nature of a “Classic Rock” station dictates that there are not new artists going to be played, so I realized that would not be the platform to allow me to be a musical mentor to others.

So I’ve taken the risk and stepped off into the unknown with the belief and faith that I can help create or be a part of something that is truer to my personal vision of “radio”, and truer to my personal “brand”.  Yes, it’s scary, but if I don’t make the change, change isn’t going to happen on its own.

I’ve been sitting on this news for almost 2 weeks now, and I wasn’t sure how and when I was going to present it.  But then I come across 3 women in the past week who also have also chosen to make big changes in their lives this year: Jennifer, Gini and Heather.  Their stories are all very inspirational, and I will give them proper attention in my next blog!  Their willingness to take the plunge and be open about it inspired me to do the same, and share it with you.

Ok, that was a lot.  Hope you understood the number “3” thing;  for my wonderfully loyal WNCX listeners, I hope you will follow me to my next adventure (more info next week!) and for my new friends and everybody else – here’s my final reference to the number “3“… my goal is to have this blog out 3 times a week.  So I guess I will see you on Monday!!!





From Stranger to special BFF in 48 hours: A True Twitter Tale (and a look at my life of late!)

19 12 2009

This is a “reprint” of my first blog post which was published on the “Throwing Quarters” blog/podcast (http://www.throwingquarters.com/) Thanks to Adam for allowing me to use it here; I feel it gives you all a good idea of what is currently going on in my life.  A birthday blog post will be up later today!

 

From Stranger to special BFF in 48 hours: A True Twitter Tale

 That is how I would describe my relationship with Adam Gercak (AKA Throwing Quarters).  So when he asked for guest bloggers to help cover his posts over the Thanksgiving holiday weekend, it seemed the logical thing to do; the next progression of our friendship. It is also an honor to have this, my first ever blogpost, featured in his blog. 

 But in order to appreciate where Adam and I are today, we need to look back and review how we got here.  Ours is truly a happy story of the ‘social’ aspect of social media; of some of the best results one could hope for from this new era of communication.  The coolest part: versions of this story could be happening to people everyday, maybe even to you!

 The Common Question (?)

 “So how have things been?”  “What’s new?” “Whatcha been up to?”

“How ARE you?”

 How many of us will be asked these ubiquitous questions over the Thanksgiving holiday weekend?  How many times will we answer with polite, generic responses: “Things are the same”, “nothing much”, “I’m good”. 

 I was recently asked these very questions by a friend I hadn’t seen in a few months.  I looked at her and I wasn’t sure where to begin. Instead of giving her one of the usual scripted responses, I was honest with her, telling her how I had been let go from my ‘day job’ on 4/3/09 – and I that am still job hunting.

 I saw her look of concern and sympathy, but before she could say anything, I told her it was all ok – even better than ok. Now she looked puzzled. 

 I explained I felt like Dorothy when she opened the door from her black and white world to the new world of Oz in Technicolor, or, maybe more appropriately, like Neo, when he swallowed the red pill and wakes up in ‘the real world’ and begins to understand the true nature of The Matrix.

 No, I wasn’t on drugs: rather, I had finally discovered the world of social media, and I couldn’t imagine how I had ever lived without it.  She looked skeptical and dismissive, possessing the same attitude I had toward social media only 6 months ago: Facebook and twitter are a playground for self-absorbed people with way too much time on their hands.

 Extolling the virtues and conveniences of twitter (especially once I had been shown Tweetdeck) fell on deaf ears with her, and the glazed look in her eyes made me realize I was losing her.  I offered to give her an example of the power of twitterverse….  Here it goes….

The common (or not-so-common?) occurrence

 My first day on twitter was Friday, 7/31/2009; just five short months ago. (I’m @KaseyCrabtree, BTW).  Two weeks later, Friday August 14, 2009, I experienced my first #FollowFriday using Tweetdeck.  It was so exciting – I felt like I had arrived! I think I had about 75-100 followers at that point and was excited to connect with new people. 

 @TeamNEO (an organization that promotes business growth and development in NE Ohio) had several #FollowFriday suggestions, many were business, but there was one in the list that was just a name – @acgercak.  I clicked on it and stumbled across one of Adam’s great Throwing Quarters blog entries discussing an “off day” vs. a “day off”.  The quick read was entertaining, candid, witty and well written. I was intrigued.

I tweeted him back complimenting his writing, and so began a dialog between us.  Based on some of his writing, I wondered if he worked in retail?  yes he did; I then shared how I had recently been let go from a high-end retail job myself.  As our short tweets continued back and forth, we both began to see a picture of each other and how many common interests we shared.  Moreover, he was working practically right across the street from my condo, AND we both regularly frequented the same Starbucks.  It was quite the series of coincidences!

 I can’t remember the exact sequences of events as he discovered I work part-time as a radio DJ (Adam also has some radio experience), and I then invited me to attend the taping of a ThrowingQuarters podcast on Sunday Aug 16th at The Barley House.  Sunday rolled around; I went to the show featuring singer/songwriter Adam Taylor (@AdamTaylorMusic) and then found myself sitting in on the recording of the podcast, interjecting questions.  It all seemed so effortless, so natural, so comfortable.  By the time the night had ended, many smiles had been exchanged and pictures taken.

 Adam seemed like a friend I had known for years, yet 48 hours prior, neither one of us had known of the other’s existence (Adam may have heard me on the radio).  Now, I couldn’t imagine not having this kindred spirit in my life.  I told him he was like my new BFF GF, but he wasn’t a girl, nor was he gay!  However, I felt like I could talk with him about almost anything, and I have!

 We are still good friends; I have come to know his wife Jenn, and I tease both of them about the fact that they may have named their new daughter Addison, but I already had a 3 yr old cat by the same name.  See??? Yet another coincidence. 

 Now remember, this wonderful friendship is ALL a DIRECT RESULT of having connected on twitter.

 So what did my friend think of this story? She was intrigued, but still concerned about my current status. I acknowledged that on paper, my situation might seem bleak:  I am divorced with no kids (I have 3 cats), I have been unemployed for over 6 months, plus I am deeply in debt and terribly behind on all my bills.

 I smiled and looked her straight in the eyes.  All these facts are true; these are all hurdles for me to overcome.  However, I have more hope and a stronger positive feeling toward the future than I have had in over 10 years!  I feel that our society is on the cusp of a new dimension of communication, almost as significant as the invention of the printing press. 

Yet more importantly, I feel like I have finally found “my people”.  A community of caring, positive, foreword-thinking people who embrace change and the future, with excitement and awe.  I have happily stepped into the new world of Social Media, and with every bone in my body; I believe it represents my future. 

To paraphrase a line from a favorite book, please join me; please join US, as we ‘tweet the road of happy destiny’.  See you all in the twitterverse!