A Kase of…. what should I blog about?

29 10 2010

Hey friends and readers… I need your help – I want to put a greater focus to my blog and I need your feedback.  What do YOU want to read?

I started this blog almost a year ago, and I’ve been admittedly inconsistent with my posts.  I wrote as the spirit moved me, and as I could discipline myself to sit down and just do it!  I’d like to have 3 blog posts a week, and I have a couple of ideas for areas of focus:

The Social Network meets Blair Witch?

Social Media –  It is certainly my passion of the past year and has affected my life in sooo many ways.  My entire scope of friends and contacts has changed, expanded, and grown exponentially.  There’s no question I am a twitter addict – “I am powerless over twitter and my hashtags have become unmanageable.”  Yes, I DO want to put that on a T-shirt (as a run-on hashtag, btw).

I’m not a fan of people calling themselves social media “gurus” as the medium is still so new and evolving.   If we are participating on a regular basis, we all have our experiences and opinions on elements we like or dislike.

Music – I have been a music fan since I was a a pre-teen.  I think I’ve wanted to marry a rock star since I was 16 (still waiting on that one, btw).

"Rock" Music, get it?

As some of you know, I was a radio DJ for years… I did college radio in Chicago at Northwestern’s WNUR (which lead to many a club DJ gig), then I had my first “professional” on-air position when I lived in Key West, and then finally for over 10 years I was in Cleveland at Classic Rock 98.5 WNCX.  At all of these gigs I have had some wild adventures, been to some amazing concerts and had some fun pix taken.  I have a wealth of stories to draw from, as well as passion to move forward with music programming and DJ-ing in new media – I think there will be many options to provide quality music programming via the web, especially as wi-fi comes to cars.

I also want to keep up on new releases, but I need to learn more about many of the new artists.  This would afford me the opportunity to have guest bloggers for concert and new releases reviews, and possible interviews as they become available.

So what do you think?  What should I cover in my blog?  Are there things you don’t want to read?  Would you be interested in being a guest blogger?

And a final note – these pictures were taken during one of my recent walks.  I used found objects for all of them; I can’t help but think that the “Social Media” pic is a little like The Social Network meets Blair Witch…  What would you have thought when you found that left on a sidewalk around Halloween??  A message written in acorns and twigs ?  hmmm….





Why Hire Kasey for your PR Job….

19 02 2010

So one of my new great friends/contacts I’ve made though twitter, Gini Dietrich (@ginidietrich), is involved with an innovative social media promotion TODAY for HAPPO (Help A PR Pro Out) Day!  In order to be considered for any of these open positions, they want to know on our blogs why they should hire us.  Not from our resume, not from our LinkedIn page, but from our blog.  Cool!  Here it goes….

Here is what I bring to the table:  I believe I can offer the best of both worlds:  an understanding and working knowledge of current social media, balanced with the work experience that can only come with time.  What does that mean?  I’m not a 20-something, but I can speak their language and then some.  Most importantly, I can be an interpreter of social media to ALL persons, from the newbie to the “expert”.  And I never want to stop learning.

My background is varied – years as a talent in radio doing tons of promotions, to years in sales, from the technical (biochemicals) to the whimsical and fun (I was a tour guide on the Conch Train & Trolley in Key West).  In ALL areas, at all times, it has always been about marketing and selling at one level or another…

For me, it’s always been about grabbing peoples’ attention, finding out what they want and need, and then delivering them a product or experience that meets or exceeds their expectations.  I love making people happy; I thrive on relating to people.

In radio, it was about selling the music, the station and me; developing brand loyalty and engaging the listeners and letting them know they matter.  If the audience is there, then putting the right products together for the audience isn’t about selling, it’s a service to listener & advertiser alike.

In B2B sales it wasn’t just about offering the lowest price, it was about setting up relationships of trust.  Really understanding the clients’ needs and very specific requirements.  Watching the details.  Following through.  Being available.  There is no price which can be put on peace of mind.  I like to provide peace of mind; then I (and my company) become invaluable.

And even in what might seem to be strictly entertainment (being a tour guide), there were lots of areas of sales and PR.  Not only did you want to have people take the tour (the obvious sale) but then if you did an exceptional job of engaging them, there was often a nice tip at the end!  More than that, you were the ambassador for a small but thriving community which relies almost entirely on tourism.   It’s to everyone’s benefit for people to be  happy they chose to spend their money in Key West; to make the most of their time there so that not only will they want to come back, they’ll encourage their friends as well.

All of these varied jobs I was able to do without the benefit of social media.  When I think of how much more I could have done if social media was around then; I would have rocked it!

I have embraced social media wholeheartedly.  I went from a place of thinking it was silly and stupid, to where I am now – I can’t imagine my life without it.  What better person to communicate the value of a product to your client than someone who is a “converted sale”.  And social media wasn’t sold to me… it was introduced to me, and I played with it.  It engaged me; I engaged it.  It began working for me, now I’d like to work on its behalf.

If you’d like a fun, energetic, enthusiastic social media PR pro, I’m your gal.  I’m natural networker, and I hope this is just the beginning of our conversation.  @KaseyCrabtree





A glimmer of sunshine….

18 02 2010

Hi to all – this post is woefully overdue…

The past month has been a toughie, but I woke up this morning to sunshine, and decided it was time to share again.

I started this blog almost two months ago to the date, on my birthday, Dec 19th.  As someone who has come to embrace, love, and live social media over the past 8 months, a blog seemed like the perfect evolution.

I didn’t have a theme when I started, but I did have some topics/stories which were just screaming to get out of me (still do).  The reoccurring theme which presented itself was facing fear and walking through it; whether my fear, or appreciation of others who were walking though theirs.  I  don’t know if I was a little psychic, or maybe just trying to coach myself to handle things to come, but the past month has been filled with fear for me.

There are all kinds of fears – real and imagined; fear of what is or what may happen; fear of failure, of rejection, of loss, and of course, the biggie – FEAR of the UNKNOWN.  How do I handle a situation I have never been in before?  I don’t have the answers.  I only have limited resources of people who have answers, who have been through this same thing.  Who can I trust?  And, if I reach out for help, will people sense my fear and take advantage of me?  Will they see me as weak?  Will I be defined by my fear?

My fear(s) are real and legitimate.   I have been unemployed for over 10 months now, and there are a lot of consequences that come when you’ve been without a job for that long.  It is the fear of not having some of the basics in life:  food, heat, water, shelter.  I am not alone in this situation, especially in Ohio.(BTW,  Forbes just listed Cleveland as the Most Miserable City.  Oh joy!) http://www.forbes.com/2010/02/11/americas-most-miserable-cities-business-beltway-miserable-cities.html?boxes=Homepagelighttop

For the past month I’ve focused my energies trudging through many fearful, pressing issues.   While I don’t have answers or solutions to everything, I have become more educated.  The giant Fear Beast is not nearly as scary when I turn a bright light on it and look at it clinically – its power lies in the dark, under my bed where it grows larger and more powerful in my mind.

I wrote an affirmation and put  it above my desk:  I am Resourceful, Courageous and SAFE.  I will get through this with grace, dignity and courtesy, to a positive, plentiful and philanthropic state.

Still working on it, but that’s why you’re supposed to say these affirmations everyday, right? (BTW, I can send you a nice copy you can print out for yourself if you’d like)

I am blessed to have many good friends who have been giving me their support and help.  One in particular is  Kelly.  She has been a real rock for me.  She’s not on twitter or Facebook, (or I’d tell you all to follow her);  she is a busy young married mom of 3 kids under age 5, yet she can always make time to talk to me with a smile and remind me that this too, shall pass.  Kelly also suggested as I go through these new experiences that I can help others, too…

This brings me to my question for the blogesphere…  Have you ever done any “splinter” blogs?  What are your thoughts on that?  Since I am actively job hunting, I must be respectful of the power of public cyber exposure, and I want to put my most positive foot forward.  Therefore, I am thinking of starting an anonymous blog about my current challenges with unemployment, finances and The System, and what I learned so far, with the hopes it might help others and provide them a forum to exchange ideas and vent.

There is a fine line to be walked in this hyper-connected world and I want to share, but I don’t want to over-share where it is not appropriate.  What do you think?

And, if you know of anyone who might be looking for creative person who understands business, and a businessperson who thinks creatively, I am in search of a position in PR, Marketing, B2B Sales, and/or Social Media (or some combination of these!).  Here’s my LinkedIn profile: http://www.linkedin.com/in/kaseycrabtree

Thanks, and I promise it won’t be another month between posts!





the number “3”. And why I left WNCX!

8 01 2010

Yep!  you read that correctly.  Big changes for me as we head into 2010.  I’ve felt them brewing, I felt the right time was coming, and the energy feels good… right here, right now… and some of it has to do with the number “3“…

I’m not a big “numerology” person, but I have often been drawn to certain numbers more than others, the same way someone might be with colors.  Some people like green, others prefer blue… most people are drawn to the colors that complement them the best.  My favorite color is purple; and it was long before I attended Northwestern University.  The fact that I get to wear purple with all things NU is a bonus – the color looks really good on me!

Similarly, I have always been drawn to the number “3“.  I consider my lucky number to be 39, with is 3 and 3x3.  Or in the numerology world, you would take 39 as 3+9= 12; then take 1+2=3 and I’m back to 3 again.  I first learned about numerology when I was about 11 or 12 on summer vacation, reading about it from a book (remember those – that’s a whole OTHER blog post).  Just thought it was cool.  So for the year 2010, that year becomes a “3” as well 2+0+1+0=3.

I got this from the web:  “The number 3 suggests that the direction of growth in your lifetime will be toward a more creative and inspirational nature. This path also leads to establishing yourself as an inspiration person spreading optimism and cheerfulness wherever you reside or travel.”  Ok, COOL!

Therefore… NOW was the time for me to make some big changes and growth.  My website (where you are reading this) is going to evolve into a 3 point platform:  an on-line portfolio of the work I can do for companies using social media; Voiceover demo/info and, lastly, my “content”.  For now, my content is going to be my blog.  In ALL of these 3 platforms I want to take the 3 step approach of crawl, walk, run.  These are self-propelled elements, so I have to be realistic with abilities and what is in my control.  It is all about building momentum, therefore the I need to be patient and trust the process of crawl, walk, run.

I plan to also have my blog progress in steps as well (hmm… 3 steps, kinda) printed word, then add in podcasts (both audio & video) and then eventually, I would love to create an on-line radio station.  With the recent announcements of wi-fi to be standard in new cars within 2 to 3 years, I truly believe it is the future of  radio (we may not call it radio then, but for now… you understand).

And…. that brings me to the recent decision I made to resign from WNCX.  It had been a good, long run.  14 years.  That is a LONG time in the radio world.  But my heart wasn’t in it anymore.  I first fell in love with radio because the DJs were my musical mentors – they turned me on to new artists, new genres of music and were also the friendly and familiar voice in the dark.  Sadly, this has changed over the years, and terrestrial radio is now heading into its greatest challenge to stay profitable and relevant.  The nature of a “Classic Rock” station dictates that there are not new artists going to be played, so I realized that would not be the platform to allow me to be a musical mentor to others.

So I’ve taken the risk and stepped off into the unknown with the belief and faith that I can help create or be a part of something that is truer to my personal vision of “radio”, and truer to my personal “brand”.  Yes, it’s scary, but if I don’t make the change, change isn’t going to happen on its own.

I’ve been sitting on this news for almost 2 weeks now, and I wasn’t sure how and when I was going to present it.  But then I come across 3 women in the past week who also have also chosen to make big changes in their lives this year: Jennifer, Gini and Heather.  Their stories are all very inspirational, and I will give them proper attention in my next blog!  Their willingness to take the plunge and be open about it inspired me to do the same, and share it with you.

Ok, that was a lot.  Hope you understood the number “3” thing;  for my wonderfully loyal WNCX listeners, I hope you will follow me to my next adventure (more info next week!) and for my new friends and everybody else – here’s my final reference to the number “3“… my goal is to have this blog out 3 times a week.  So I guess I will see you on Monday!!!





From Stranger to special BFF in 48 hours: A True Twitter Tale (and a look at my life of late!)

19 12 2009

This is a “reprint” of my first blog post which was published on the “Throwing Quarters” blog/podcast (http://www.throwingquarters.com/) Thanks to Adam for allowing me to use it here; I feel it gives you all a good idea of what is currently going on in my life.  A birthday blog post will be up later today!

 

From Stranger to special BFF in 48 hours: A True Twitter Tale

 That is how I would describe my relationship with Adam Gercak (AKA Throwing Quarters).  So when he asked for guest bloggers to help cover his posts over the Thanksgiving holiday weekend, it seemed the logical thing to do; the next progression of our friendship. It is also an honor to have this, my first ever blogpost, featured in his blog. 

 But in order to appreciate where Adam and I are today, we need to look back and review how we got here.  Ours is truly a happy story of the ‘social’ aspect of social media; of some of the best results one could hope for from this new era of communication.  The coolest part: versions of this story could be happening to people everyday, maybe even to you!

 The Common Question (?)

 “So how have things been?”  “What’s new?” “Whatcha been up to?”

“How ARE you?”

 How many of us will be asked these ubiquitous questions over the Thanksgiving holiday weekend?  How many times will we answer with polite, generic responses: “Things are the same”, “nothing much”, “I’m good”. 

 I was recently asked these very questions by a friend I hadn’t seen in a few months.  I looked at her and I wasn’t sure where to begin. Instead of giving her one of the usual scripted responses, I was honest with her, telling her how I had been let go from my ‘day job’ on 4/3/09 – and I that am still job hunting.

 I saw her look of concern and sympathy, but before she could say anything, I told her it was all ok – even better than ok. Now she looked puzzled. 

 I explained I felt like Dorothy when she opened the door from her black and white world to the new world of Oz in Technicolor, or, maybe more appropriately, like Neo, when he swallowed the red pill and wakes up in ‘the real world’ and begins to understand the true nature of The Matrix.

 No, I wasn’t on drugs: rather, I had finally discovered the world of social media, and I couldn’t imagine how I had ever lived without it.  She looked skeptical and dismissive, possessing the same attitude I had toward social media only 6 months ago: Facebook and twitter are a playground for self-absorbed people with way too much time on their hands.

 Extolling the virtues and conveniences of twitter (especially once I had been shown Tweetdeck) fell on deaf ears with her, and the glazed look in her eyes made me realize I was losing her.  I offered to give her an example of the power of twitterverse….  Here it goes….

The common (or not-so-common?) occurrence

 My first day on twitter was Friday, 7/31/2009; just five short months ago. (I’m @KaseyCrabtree, BTW).  Two weeks later, Friday August 14, 2009, I experienced my first #FollowFriday using Tweetdeck.  It was so exciting – I felt like I had arrived! I think I had about 75-100 followers at that point and was excited to connect with new people. 

 @TeamNEO (an organization that promotes business growth and development in NE Ohio) had several #FollowFriday suggestions, many were business, but there was one in the list that was just a name – @acgercak.  I clicked on it and stumbled across one of Adam’s great Throwing Quarters blog entries discussing an “off day” vs. a “day off”.  The quick read was entertaining, candid, witty and well written. I was intrigued.

I tweeted him back complimenting his writing, and so began a dialog between us.  Based on some of his writing, I wondered if he worked in retail?  yes he did; I then shared how I had recently been let go from a high-end retail job myself.  As our short tweets continued back and forth, we both began to see a picture of each other and how many common interests we shared.  Moreover, he was working practically right across the street from my condo, AND we both regularly frequented the same Starbucks.  It was quite the series of coincidences!

 I can’t remember the exact sequences of events as he discovered I work part-time as a radio DJ (Adam also has some radio experience), and I then invited me to attend the taping of a ThrowingQuarters podcast on Sunday Aug 16th at The Barley House.  Sunday rolled around; I went to the show featuring singer/songwriter Adam Taylor (@AdamTaylorMusic) and then found myself sitting in on the recording of the podcast, interjecting questions.  It all seemed so effortless, so natural, so comfortable.  By the time the night had ended, many smiles had been exchanged and pictures taken.

 Adam seemed like a friend I had known for years, yet 48 hours prior, neither one of us had known of the other’s existence (Adam may have heard me on the radio).  Now, I couldn’t imagine not having this kindred spirit in my life.  I told him he was like my new BFF GF, but he wasn’t a girl, nor was he gay!  However, I felt like I could talk with him about almost anything, and I have!

 We are still good friends; I have come to know his wife Jenn, and I tease both of them about the fact that they may have named their new daughter Addison, but I already had a 3 yr old cat by the same name.  See??? Yet another coincidence. 

 Now remember, this wonderful friendship is ALL a DIRECT RESULT of having connected on twitter.

 So what did my friend think of this story? She was intrigued, but still concerned about my current status. I acknowledged that on paper, my situation might seem bleak:  I am divorced with no kids (I have 3 cats), I have been unemployed for over 6 months, plus I am deeply in debt and terribly behind on all my bills.

 I smiled and looked her straight in the eyes.  All these facts are true; these are all hurdles for me to overcome.  However, I have more hope and a stronger positive feeling toward the future than I have had in over 10 years!  I feel that our society is on the cusp of a new dimension of communication, almost as significant as the invention of the printing press. 

Yet more importantly, I feel like I have finally found “my people”.  A community of caring, positive, foreword-thinking people who embrace change and the future, with excitement and awe.  I have happily stepped into the new world of Social Media, and with every bone in my body; I believe it represents my future. 

To paraphrase a line from a favorite book, please join me; please join US, as we ‘tweet the road of happy destiny’.  See you all in the twitterverse!