Why Hire Kasey for your PR Job….

19 02 2010

So one of my new great friends/contacts I’ve made though twitter, Gini Dietrich (@ginidietrich), is involved with an innovative social media promotion TODAY for HAPPO (Help A PR Pro Out) Day!  In order to be considered for any of these open positions, they want to know on our blogs why they should hire us.  Not from our resume, not from our LinkedIn page, but from our blog.  Cool!  Here it goes….

Here is what I bring to the table:  I believe I can offer the best of both worlds:  an understanding and working knowledge of current social media, balanced with the work experience that can only come with time.  What does that mean?  I’m not a 20-something, but I can speak their language and then some.  Most importantly, I can be an interpreter of social media to ALL persons, from the newbie to the “expert”.  And I never want to stop learning.

My background is varied – years as a talent in radio doing tons of promotions, to years in sales, from the technical (biochemicals) to the whimsical and fun (I was a tour guide on the Conch Train & Trolley in Key West).  In ALL areas, at all times, it has always been about marketing and selling at one level or another…

For me, it’s always been about grabbing peoples’ attention, finding out what they want and need, and then delivering them a product or experience that meets or exceeds their expectations.  I love making people happy; I thrive on relating to people.

In radio, it was about selling the music, the station and me; developing brand loyalty and engaging the listeners and letting them know they matter.  If the audience is there, then putting the right products together for the audience isn’t about selling, it’s a service to listener & advertiser alike.

In B2B sales it wasn’t just about offering the lowest price, it was about setting up relationships of trust.  Really understanding the clients’ needs and very specific requirements.  Watching the details.  Following through.  Being available.  There is no price which can be put on peace of mind.  I like to provide peace of mind; then I (and my company) become invaluable.

And even in what might seem to be strictly entertainment (being a tour guide), there were lots of areas of sales and PR.  Not only did you want to have people take the tour (the obvious sale) but then if you did an exceptional job of engaging them, there was often a nice tip at the end!  More than that, you were the ambassador for a small but thriving community which relies almost entirely on tourism.   It’s to everyone’s benefit for people to be  happy they chose to spend their money in Key West; to make the most of their time there so that not only will they want to come back, they’ll encourage their friends as well.

All of these varied jobs I was able to do without the benefit of social media.  When I think of how much more I could have done if social media was around then; I would have rocked it!

I have embraced social media wholeheartedly.  I went from a place of thinking it was silly and stupid, to where I am now – I can’t imagine my life without it.  What better person to communicate the value of a product to your client than someone who is a “converted sale”.  And social media wasn’t sold to me… it was introduced to me, and I played with it.  It engaged me; I engaged it.  It began working for me, now I’d like to work on its behalf.

If you’d like a fun, energetic, enthusiastic social media PR pro, I’m your gal.  I’m natural networker, and I hope this is just the beginning of our conversation.  @KaseyCrabtree

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A glimmer of sunshine….

18 02 2010

Hi to all – this post is woefully overdue…

The past month has been a toughie, but I woke up this morning to sunshine, and decided it was time to share again.

I started this blog almost two months ago to the date, on my birthday, Dec 19th.  As someone who has come to embrace, love, and live social media over the past 8 months, a blog seemed like the perfect evolution.

I didn’t have a theme when I started, but I did have some topics/stories which were just screaming to get out of me (still do).  The reoccurring theme which presented itself was facing fear and walking through it; whether my fear, or appreciation of others who were walking though theirs.  I  don’t know if I was a little psychic, or maybe just trying to coach myself to handle things to come, but the past month has been filled with fear for me.

There are all kinds of fears – real and imagined; fear of what is or what may happen; fear of failure, of rejection, of loss, and of course, the biggie – FEAR of the UNKNOWN.  How do I handle a situation I have never been in before?  I don’t have the answers.  I only have limited resources of people who have answers, who have been through this same thing.  Who can I trust?  And, if I reach out for help, will people sense my fear and take advantage of me?  Will they see me as weak?  Will I be defined by my fear?

My fear(s) are real and legitimate.   I have been unemployed for over 10 months now, and there are a lot of consequences that come when you’ve been without a job for that long.  It is the fear of not having some of the basics in life:  food, heat, water, shelter.  I am not alone in this situation, especially in Ohio.(BTW,  Forbes just listed Cleveland as the Most Miserable City.  Oh joy!) http://www.forbes.com/2010/02/11/americas-most-miserable-cities-business-beltway-miserable-cities.html?boxes=Homepagelighttop

For the past month I’ve focused my energies trudging through many fearful, pressing issues.   While I don’t have answers or solutions to everything, I have become more educated.  The giant Fear Beast is not nearly as scary when I turn a bright light on it and look at it clinically – its power lies in the dark, under my bed where it grows larger and more powerful in my mind.

I wrote an affirmation and put  it above my desk:  I am Resourceful, Courageous and SAFE.  I will get through this with grace, dignity and courtesy, to a positive, plentiful and philanthropic state.

Still working on it, but that’s why you’re supposed to say these affirmations everyday, right? (BTW, I can send you a nice copy you can print out for yourself if you’d like)

I am blessed to have many good friends who have been giving me their support and help.  One in particular is  Kelly.  She has been a real rock for me.  She’s not on twitter or Facebook, (or I’d tell you all to follow her);  she is a busy young married mom of 3 kids under age 5, yet she can always make time to talk to me with a smile and remind me that this too, shall pass.  Kelly also suggested as I go through these new experiences that I can help others, too…

This brings me to my question for the blogesphere…  Have you ever done any “splinter” blogs?  What are your thoughts on that?  Since I am actively job hunting, I must be respectful of the power of public cyber exposure, and I want to put my most positive foot forward.  Therefore, I am thinking of starting an anonymous blog about my current challenges with unemployment, finances and The System, and what I learned so far, with the hopes it might help others and provide them a forum to exchange ideas and vent.

There is a fine line to be walked in this hyper-connected world and I want to share, but I don’t want to over-share where it is not appropriate.  What do you think?

And, if you know of anyone who might be looking for creative person who understands business, and a businessperson who thinks creatively, I am in search of a position in PR, Marketing, B2B Sales, and/or Social Media (or some combination of these!).  Here’s my LinkedIn profile: http://www.linkedin.com/in/kaseycrabtree

Thanks, and I promise it won’t be another month between posts!





Three great women moving forward in 2010

14 01 2010

As I mentioned in my last blog, I was inspired by three woman who recently made decisions to follow their true selves and walk through fear as they do it.  Now I have the opportunity to thank them and give them the credit they are due:

Jennifer Ferber – Jenn is someone I have really come to know by taking her Spin classes at Ride+Workout in Lakewood, OH.  www.RideandWorkout.com For those of you who follow me on twitter and Facebook, I will often mention I take her Sunday 4pm class.  Not only does she play a great mix of music (all played LOUD, with the lights dimmed), she talks about the class being an active meditation:  You’ve taken the time to get there, now focus on your intent.  You need to get beautiful from the inside out… if the ‘outsides’ are pretty but the ‘insides’ are nasty, no one’s going to want to be around you anyway!

The other great thing about Jenn is that she started spinning only a little over 2 years ago, as she was going through a very nasty divorce.  She said that the support of the spin class and the process of taking that time for herself got her through some really bad times.  It was a natural progression for her then to start teaching classes and I have seen her grow as an instructor.  She also met her now-fiancé, Scott (a GOOD guy) in spin class and they are going to start teaching a tandem spin class Fridays at 6pm to demonstrate how the energy you get from a good spin partner can really help propel you to keep going, and how the energy can just flow between the two of you.

Not only is Jenn taking on this new class in 2010, but she has made a big decision for change in her fulltime job.  She recently decided to leave a “safe” position with a company where she had worked for quite a while to take the risk with a new company in Business Development.  She stands to earn more in the long run, but more importantly, she realized it was time for her to challenge herself, and she believes in her ability to accomplish her goals.  If you’d like to reach Jenn (she’s not on twitter – bummer) but you can email her at  SpinGirl1968@yahoo.com.

Gini Dietrich (@ginidietrich on twitter) Gini is a truly driven business person. I came to know Gini strictly through twitter (we have since connected twice in person).  I had put out a general question on twitter about Vistage, (the company for which my father has been a Chair of groups of CEOs to improve their business and personal lives), my old college roomie Diane (@ChicagoDiane) said that I had to speak with Gini; that Gini was a Vistage member (and CEO of Arment Dietrich PR).  I inquired with Gini (who is in Chicago) if she might know of anyone possible members for a Cleveland group where my dad was based.  She didn’t, but we began following each other on twitter.

I think our relationship is a healthy example of how to connect on twitter – I don’t really remember how it all evolved, but it seemed to grow very naturally.  That, and Gini would often tweet things that would make me laugh!  But then she did something really brave, she posted a blog about mistakes she had made; it was brutally honest and open.  She was honest about the things she didn’t know, she admitted to crying, she discussed her self-doubt, until she began to see it was ok to fail http://www.spinsucks.com/leadership/mistakes-made-in-growing-a-business .  I was amazed at her candor.  More importantly, I was amazed at how she addressed the failure and turned it around.  The quote that inspired her blog post was from Confucius: “It’s not in that we fail, but in how we pick ourselves up when we do.”  Wow.  That’s one worth posting over my desk.

More recently, Gini has made the decision in going into 2010, that her “PR” firm is no longer going to be a PR firm – it is going to focus strictly on social media and communication.  Gini explains it better here:  http://www.spinsucks.com/spin/arment-dietrich-is-no-longer-a-pr-firm .  Bottom line, Gini is doing what she feels is right to build her business AND for her to be satisfied in her roll as well.  You should follow Gini on twitter @ginidietrich- she recently reached her goal of over 10,000 followers!  Oh yeah, and she spins (the exercise) too!

Heather Acton (@HeatherActon78)  – Heather is a new twitter friend.  I’m not even sure why I had started following her –  she may have been suggested by one of my Chicago connections (Heather is also a Chicago gal), or maybe someone had retweeted something from her I had liked.  We had not connected much on twitter, then late one night just a couple of weeks ago I was scanning my Tweetdeck, contemplating many of the great questions of life (something like ‘what do I do next?’ ‘why me?’,  or ‘I feel lost…’) and though I did not tweet any of those questions, I came across this tweet: VIDEO: Heather Jumps Ship! http://tmogul.com/tweet/bYPjL 12:44 AM Jan 5th.  So I watched this video Heather had just posted.  She discussed her decision to leave her engineering job at Proctor & Gamble so that she could focus on her kids and grow her own home business.

I immediately tweeted back to Heather, giving her my support and telling her of how I had just read Gini’s blog only hours before about her decision to change direction and how I had also just made a big decision to leave WNCX (albeit only part time) to be truer to my ‘personal brand’.  We began frantically DM-ing each other back & forth about how it can be scary but also so invigorating to make big changes and take a risk.

Heather has had her last day at P & G, and is now building her home business of web site development, marketing, and online business development  for individuals, organizations, and businesses.  Check out her website and blog at www.HeatherActon.com.  I definitely plan on connecting with Heather in person on my next trip to Chicago.

So who do you know who is facing fear and taking on new challenges this year?  Are you supporting them? You should!  This is the new economy and how we can grow both personally and professionally.  Let me know of an outstanding individual in your life an I’ll try to feature them in an upcoming blog post.   Remember to keep moving… crawl, walk.. run!





the number “3”. And why I left WNCX!

8 01 2010

Yep!  you read that correctly.  Big changes for me as we head into 2010.  I’ve felt them brewing, I felt the right time was coming, and the energy feels good… right here, right now… and some of it has to do with the number “3“…

I’m not a big “numerology” person, but I have often been drawn to certain numbers more than others, the same way someone might be with colors.  Some people like green, others prefer blue… most people are drawn to the colors that complement them the best.  My favorite color is purple; and it was long before I attended Northwestern University.  The fact that I get to wear purple with all things NU is a bonus – the color looks really good on me!

Similarly, I have always been drawn to the number “3“.  I consider my lucky number to be 39, with is 3 and 3x3.  Or in the numerology world, you would take 39 as 3+9= 12; then take 1+2=3 and I’m back to 3 again.  I first learned about numerology when I was about 11 or 12 on summer vacation, reading about it from a book (remember those – that’s a whole OTHER blog post).  Just thought it was cool.  So for the year 2010, that year becomes a “3” as well 2+0+1+0=3.

I got this from the web:  “The number 3 suggests that the direction of growth in your lifetime will be toward a more creative and inspirational nature. This path also leads to establishing yourself as an inspiration person spreading optimism and cheerfulness wherever you reside or travel.”  Ok, COOL!

Therefore… NOW was the time for me to make some big changes and growth.  My website (where you are reading this) is going to evolve into a 3 point platform:  an on-line portfolio of the work I can do for companies using social media; Voiceover demo/info and, lastly, my “content”.  For now, my content is going to be my blog.  In ALL of these 3 platforms I want to take the 3 step approach of crawl, walk, run.  These are self-propelled elements, so I have to be realistic with abilities and what is in my control.  It is all about building momentum, therefore the I need to be patient and trust the process of crawl, walk, run.

I plan to also have my blog progress in steps as well (hmm… 3 steps, kinda) printed word, then add in podcasts (both audio & video) and then eventually, I would love to create an on-line radio station.  With the recent announcements of wi-fi to be standard in new cars within 2 to 3 years, I truly believe it is the future of  radio (we may not call it radio then, but for now… you understand).

And…. that brings me to the recent decision I made to resign from WNCX.  It had been a good, long run.  14 years.  That is a LONG time in the radio world.  But my heart wasn’t in it anymore.  I first fell in love with radio because the DJs were my musical mentors – they turned me on to new artists, new genres of music and were also the friendly and familiar voice in the dark.  Sadly, this has changed over the years, and terrestrial radio is now heading into its greatest challenge to stay profitable and relevant.  The nature of a “Classic Rock” station dictates that there are not new artists going to be played, so I realized that would not be the platform to allow me to be a musical mentor to others.

So I’ve taken the risk and stepped off into the unknown with the belief and faith that I can help create or be a part of something that is truer to my personal vision of “radio”, and truer to my personal “brand”.  Yes, it’s scary, but if I don’t make the change, change isn’t going to happen on its own.

I’ve been sitting on this news for almost 2 weeks now, and I wasn’t sure how and when I was going to present it.  But then I come across 3 women in the past week who also have also chosen to make big changes in their lives this year: Jennifer, Gini and Heather.  Their stories are all very inspirational, and I will give them proper attention in my next blog!  Their willingness to take the plunge and be open about it inspired me to do the same, and share it with you.

Ok, that was a lot.  Hope you understood the number “3” thing;  for my wonderfully loyal WNCX listeners, I hope you will follow me to my next adventure (more info next week!) and for my new friends and everybody else – here’s my final reference to the number “3“… my goal is to have this blog out 3 times a week.  So I guess I will see you on Monday!!!





Story arc… or It’s a Wonderful Life

29 12 2009

This blogging thing requires more discipline than I thought…. I have lots of ideas in my head… some of them get down on paper, but from the paper to the laptop to the blog post can be a long walk.  Along that walk this week I kept thinking about the various story arcs that have existed and are still existing in my life.

There is a LOT of transition going on in my life now, and a lot of unknowns.  It can be scary – I’ve been out of work 9 months now, and the wolves are at the door.  Meanwhile, I am finding out more and more about myself in this time of transition, and sometimes it just makes me wonder how I fit into the world.  Where do I belong?  What is my contribution? What’s my “calling” in life?  These can be unsettling questions, which is why I was so happy I had the chance to watch one of my fav Christmas movies in the past week, It’s a Wonderful Life.

Hopefully you have seen the film.  Although it was released in 1946, and people have been watching it religiously since, I only really started watching it in the past 10 years.  I have to give credit to my ex-husband for turning me on to the film.  I think he may have gotten a completely different message from it, because for me, it has an amazing spiritual message of acceptance an affirmation.  Please watch it sometime; the story may be set at Christmas time but the message is timeless…. we just don’t know the power of what our good deeds may do over time.

In case you haven’t seen the film…

Lead character George Bailey’s life is not glamorous.  He has missed out on many of the things he thought he wanted to do with life (college, world travel, exploration) but all throughout his life, his actions have been based on what seemed like the next right thing to do, even if he may have seemingly “lost” an opportunity at the time.   His apparent reward is a wife who adores him, four loving kids and an old drafty house.   When a seemingly insurmountable business problem comes up, he thinks the world would have been better off without him, so he is ready to jump off a bridge.  It is then that “Clarence”, his guardian angel, jumps in the water before George does, knowing that George will jump in to try to save him instead.

The really amazing part is what happens after that:  George, still in his full pity party, comments that the world would be better off if he had never been born, and Clarence allows George to have that experience – to see what the world would be like if George had never been born.  Needless to say, there are all kinds of things – from the little to the big, George had done which in turn had a huge effect on others.  Because George saved his brother from drowning as a child, his brother grew up and became a war hero, saving numerous lives.  If George hadn’t saved his brother, his brother wouldn’t have been there to save these other people, and so on.

Every time I see the film it gives me faith that ALL we do; what ALL of us do; can be of significance. (Pretty existential stuff for 1946!)   What an empowering feeling!  It gets me out of my pity party.  It also reminds me that what I struggle with today, may very likely be the seeds of tomorrow’s success.  I may just be in the middle of my story arc.  Quite frankly, if I hadn’t been laid off, I never would have had the time to learn social media; and highly unlikely that I would have begun blogging.

I would like to invite you to come along with me through this current story arc, and hopefully the ones that follow.  So despite my challenges of this year, and the ones that lay ahead, I hope I can continue to look around me and enjoy the moment.  Because, after all, it may just be a Wonderful Life!





It’s one for the Bucket List

22 12 2009

Being able to go backstage at a rock concert really is cool.  I’m not going to deny it; it is one of the elite experiences that is an earned privilege.  It’s one of the things I would have everyone put on their “bucket list”.  You cannot buy a backstage pass like you can with “special vip” seating and parking at certain concert venues (a smart, albeit annoying, marketing ploy in my opinion).  So I always look forward to when Trans-Siberian Orchestra (TSO) comes to Cleveland and I get to go backstage.

I have “earned” this privilege as WNCX (the radio station for which I am DJ) was the first station in the country to really play TSO, and my boss, Program Director Bill Louis suggested to TSO creator Paul O’Neill that he take the story and do it as a concert.  I have always been a big advocate and believer of the band, doing my best to promote and support them and the individual side projects as well.  The first two years of TSO shows were very “evolutionary” compared to the current, regulated grueling tour schedule; back then TSO would have a show in Cleveland, then 3 or 4 days off, drive to another city, then come back to Cleveland.  The band got to hang out a lot here in Cleveland, and that’s how we all got to know each other.

This past weekend marked the 11th year TSO played in Cleveland, with matinée & evening shows on both Saturday & Sunday. Yes, I was at all four shows and I stayed true to my philosophy: I want to share this fun experience with friends and family who have never seen the band and/or have never had the “backstage experience” before (so they can check it off their bucket list!)

This year my guests were:  Mary Kay Stahley, Executive Director of Malachi House, a wonderful facility which provides hospice for the dying poor www.malachihouse.org @MalachiHouse;  Adam Gercak (@acgercak), the man behind Throwing Quarters blog & podcast www.throwingquarters.com/ and his lovely wife and graphic designer, Jenn (@jmacgercak); Susie Sharp, CLE social media enthusiast and soon-to-be blogger (@SusieSharp); and a last-minute fill-in, Pat McKay, good friend of Adam and a drummer with local band The Poland Invasion http://www.myspace.com/jenpoland, who was blown away by Jeff Plate’s drum kit!  (http://www.jeffplate.com/)

I told my friends to forget about any pre-conceived notions of backstage drunken debauchery; this tour is now a well-oiled machine, with no time for shenanigans.  But there is awesome catering (sushi bar, lamb chops, prime rib & even a full cooler of Dippin Dots!) Plus it just looks cool to see everything works.

With four shows in two days, you know these peeps work hard!  To help them blow off  some steam, there was a special after-show private party Saturday night at the Q – a Karaoke party for band members, crew and friends.  There was a similar party 4 or 5 years ago (the years have begun to blur).  The last party was hilarious as professional singers mixed with, er, “non-professionals”, singing everything from Madonna to Metallica.  I’m not a singer, so I never thought to get up and “karaoke” last time.

HOWEVER, that changed THIS year!

Yup, after quite a bit of prodding from Rob Evan (who, btw, starred in the original Broadway cast of Jekyll & Hyde, playing the title roles for three years and over 600 performances www.Rob-Evan.com ) I got up to sing in front of a bunch of professionals.  I didn’t have any booze for “courage”.  I had never done karaoke before.  It was all pretty scary stuff- guitarist Alex Skolnick (@AlexSkolnick) was watching too!  www.alexskolnick.com.

Sorry, there is no “and then she was discovered” story happy ending here – the fact is, I bombed!  I tried to sing “Pepper” by The Butthole Surfers.  http://www.last.fm/music/Butthole+Surfers/_/Pepper I couldn’t keep up, so I had them start the karaoke machine over again.  My mouth was so dry by the end of the first verse, I could barely swollow.  But I stuck it out all the way until the end and finished the song.

Driving home later that night, I kept replaying my “performance” in my head, berating myself for doing so badly.  Then a smile slowly came across my face.  It didn’t really matter how well I did; just that I had done it!  How many people will EVER have that opportunity in their lifetime:  to sing Karaoke in front of broadway leads, rock stars, and professional singers? I had the opportunity and I DID IT!  (I should tell you that NOT ironically, you could see the giant LeBron Nike “Witness” billboard outside the window – the one that takes up almost the entire side of a building).

Another very cool, elite, and special experience I can check off my bucket list!

I’ll leave you with this thought:  The next time something comes along that seems too scary (or potentially embarrassing) to tackle, take a pause… maybe it’s the universe giving you an “at bat” with something from your bucket list.  Think for a moment; will you walk through your fear, or live with regret?  Nike gets props for this one, “Just Do It!”





From Stranger to special BFF in 48 hours: A True Twitter Tale (and a look at my life of late!)

19 12 2009

This is a “reprint” of my first blog post which was published on the “Throwing Quarters” blog/podcast (http://www.throwingquarters.com/) Thanks to Adam for allowing me to use it here; I feel it gives you all a good idea of what is currently going on in my life.  A birthday blog post will be up later today!

 

From Stranger to special BFF in 48 hours: A True Twitter Tale

 That is how I would describe my relationship with Adam Gercak (AKA Throwing Quarters).  So when he asked for guest bloggers to help cover his posts over the Thanksgiving holiday weekend, it seemed the logical thing to do; the next progression of our friendship. It is also an honor to have this, my first ever blogpost, featured in his blog. 

 But in order to appreciate where Adam and I are today, we need to look back and review how we got here.  Ours is truly a happy story of the ‘social’ aspect of social media; of some of the best results one could hope for from this new era of communication.  The coolest part: versions of this story could be happening to people everyday, maybe even to you!

 The Common Question (?)

 “So how have things been?”  “What’s new?” “Whatcha been up to?”

“How ARE you?”

 How many of us will be asked these ubiquitous questions over the Thanksgiving holiday weekend?  How many times will we answer with polite, generic responses: “Things are the same”, “nothing much”, “I’m good”. 

 I was recently asked these very questions by a friend I hadn’t seen in a few months.  I looked at her and I wasn’t sure where to begin. Instead of giving her one of the usual scripted responses, I was honest with her, telling her how I had been let go from my ‘day job’ on 4/3/09 – and I that am still job hunting.

 I saw her look of concern and sympathy, but before she could say anything, I told her it was all ok – even better than ok. Now she looked puzzled. 

 I explained I felt like Dorothy when she opened the door from her black and white world to the new world of Oz in Technicolor, or, maybe more appropriately, like Neo, when he swallowed the red pill and wakes up in ‘the real world’ and begins to understand the true nature of The Matrix.

 No, I wasn’t on drugs: rather, I had finally discovered the world of social media, and I couldn’t imagine how I had ever lived without it.  She looked skeptical and dismissive, possessing the same attitude I had toward social media only 6 months ago: Facebook and twitter are a playground for self-absorbed people with way too much time on their hands.

 Extolling the virtues and conveniences of twitter (especially once I had been shown Tweetdeck) fell on deaf ears with her, and the glazed look in her eyes made me realize I was losing her.  I offered to give her an example of the power of twitterverse….  Here it goes….

The common (or not-so-common?) occurrence

 My first day on twitter was Friday, 7/31/2009; just five short months ago. (I’m @KaseyCrabtree, BTW).  Two weeks later, Friday August 14, 2009, I experienced my first #FollowFriday using Tweetdeck.  It was so exciting – I felt like I had arrived! I think I had about 75-100 followers at that point and was excited to connect with new people. 

 @TeamNEO (an organization that promotes business growth and development in NE Ohio) had several #FollowFriday suggestions, many were business, but there was one in the list that was just a name – @acgercak.  I clicked on it and stumbled across one of Adam’s great Throwing Quarters blog entries discussing an “off day” vs. a “day off”.  The quick read was entertaining, candid, witty and well written. I was intrigued.

I tweeted him back complimenting his writing, and so began a dialog between us.  Based on some of his writing, I wondered if he worked in retail?  yes he did; I then shared how I had recently been let go from a high-end retail job myself.  As our short tweets continued back and forth, we both began to see a picture of each other and how many common interests we shared.  Moreover, he was working practically right across the street from my condo, AND we both regularly frequented the same Starbucks.  It was quite the series of coincidences!

 I can’t remember the exact sequences of events as he discovered I work part-time as a radio DJ (Adam also has some radio experience), and I then invited me to attend the taping of a ThrowingQuarters podcast on Sunday Aug 16th at The Barley House.  Sunday rolled around; I went to the show featuring singer/songwriter Adam Taylor (@AdamTaylorMusic) and then found myself sitting in on the recording of the podcast, interjecting questions.  It all seemed so effortless, so natural, so comfortable.  By the time the night had ended, many smiles had been exchanged and pictures taken.

 Adam seemed like a friend I had known for years, yet 48 hours prior, neither one of us had known of the other’s existence (Adam may have heard me on the radio).  Now, I couldn’t imagine not having this kindred spirit in my life.  I told him he was like my new BFF GF, but he wasn’t a girl, nor was he gay!  However, I felt like I could talk with him about almost anything, and I have!

 We are still good friends; I have come to know his wife Jenn, and I tease both of them about the fact that they may have named their new daughter Addison, but I already had a 3 yr old cat by the same name.  See??? Yet another coincidence. 

 Now remember, this wonderful friendship is ALL a DIRECT RESULT of having connected on twitter.

 So what did my friend think of this story? She was intrigued, but still concerned about my current status. I acknowledged that on paper, my situation might seem bleak:  I am divorced with no kids (I have 3 cats), I have been unemployed for over 6 months, plus I am deeply in debt and terribly behind on all my bills.

 I smiled and looked her straight in the eyes.  All these facts are true; these are all hurdles for me to overcome.  However, I have more hope and a stronger positive feeling toward the future than I have had in over 10 years!  I feel that our society is on the cusp of a new dimension of communication, almost as significant as the invention of the printing press. 

Yet more importantly, I feel like I have finally found “my people”.  A community of caring, positive, foreword-thinking people who embrace change and the future, with excitement and awe.  I have happily stepped into the new world of Social Media, and with every bone in my body; I believe it represents my future. 

To paraphrase a line from a favorite book, please join me; please join US, as we ‘tweet the road of happy destiny’.  See you all in the twitterverse!